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Principles

These principles guide every Junto community. They’re drawn from Benjamin Franklin’s original rules, updated for the challenges and opportunities of the modern era.

Franklin required that all Junto discussions be conducted “in the sincere spirit of inquiry after truth, without fondness for dispute or desire of victory.”

In practice:

  • Ask questions before making statements
  • Seek to understand before persuading
  • Value being right over being seen as right
  • Use structured discussion techniques to keep conversations productive

Franklin’s original Junto included a printer, a cobbler, a surveyor, a scrivener, and a merchant. The mix was intentional — insight comes from the intersection of different experiences.

In practice:

  • Recruit across professions, backgrounds, and viewpoints
  • Resist the pull toward homogeneity (“people like us”)
  • When you notice a missing perspective, seek it out

The Junto had twelve members. When others wanted to join, Franklin didn’t expand — he helped them start new groups. This is the multiplication principle: scale by seeding, not by growing.

In practice:

  • Keep groups between 5 and 15 members
  • When your group is thriving, help members start their own
  • Quality of connection matters more than quantity of members

Paradoxically, the Junto’s rigid format — standing questions, essay presentations, structured discussion — created space for deeper conversation than unstructured chat ever could.

In practice:

  • Use a consistent meeting format
  • Rotate facilitation so no one person dominates
  • Start with more structure; loosen as trust builds

5. Knowledge Shared Is Knowledge Multiplied

Section titled “5. Knowledge Shared Is Knowledge Multiplied”

The Junto’s discussions led to Philadelphia’s first lending library — the idea that knowledge belongs to everyone, not just those who can afford it.

In practice:

Franklin’s Junto didn’t just talk about problems — it built a fire company, a hospital, a university, and a public library. Discussion without action is entertainment, not improvement.

In practice:

  • End every meeting with commitments
  • Track what members actually do between meetings
  • Celebrate shipped work, not just good ideas

Assume competence. Assume good intent. When someone says something that sounds wrong, consider that you might be missing context.

In practice:

  • Use Rapoport’s Rules before criticizing
  • Ask clarifying questions before forming judgments
  • Separate the argument from the person making it

These aren’t abstract ideals — they’re operational guidelines. Use them when:

  • Starting a group — Build them into your charter
  • Facilitating meetings — Reference them when discussions go off track
  • Growing your community — Evaluate new members and new groups against them
  • Making decisions — When in doubt, return to the principles