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Reading List

Curated reading for people who build and lead communities. Organized by topic, with brief descriptions of why each book matters for community builders.

Ori Brafman & Rod A. Beckstrom Why decentralized organizations often outperform hierarchical ones. Essential reading for anyone building a community that scales through multiplication rather than centralization.

Click: The Forces Behind How We Fully Engage

Section titled “Click: The Forces Behind How We Fully Engage”

Ori Brafman The psychology of connection and engagement — what makes people commit to groups and relationships.

Robert D. Putnam The decline of American civic life and social capital. Understands the problem that JuntoGroups exists to solve.

Priya Parker How to design gatherings with purpose. Directly applicable to meeting design and community events.

Simon Sinek Purpose-driven leadership — why the “why” matters more than the “what” or “how.”

Simon Sinek How great leaders create environments where people naturally work together.

Simon Sinek Building organizations that thrive over the long term by adopting an infinite mindset.

Robert Cialdini The six principles of influence — reciprocity, commitment, social proof, authority, liking, and scarcity.

Daniel Kahneman The two systems that drive how we think. Essential for understanding why groups make the decisions they do.

Eric Hoffer Why people join mass movements and what makes movements succeed or fail. A cautionary companion to community building.

Richards J. Heuer Jr. Originally written for CIA analysts, but the frameworks for recognizing cognitive biases apply directly to community governance and decision-making.

Marcus Aurelius Stoic wisdom on resilience, perspective, and leading with integrity. Timeless.

Epictetus Practical Stoic philosophy for daily life and leadership.

Benjamin Franklin The primary source on the Junto, Franklin’s civic projects, and his approach to self-improvement and community building.

Gustave Le Bon 1895 classic on crowd psychology. Understand the forces that shape group behavior — both for good and ill.

Walter Lippmann How media and narrative shape collective perception. Relevant for any community communicating to members or the public.


This reading list draws on recommendations from the IrregularChat community, filtered for relevance to community builders.

Have a recommendation? Contribute to this list.